Great Glasses was founded by Bruce Bergez in 1983 on the premise that you deserved better. The eyeglasses industry has been stacked against the consumer for far too many years, leading to you getting ripped off. He started to fight against the established institutions who are incentivized to keep the cost high.
His innovations manifested themselves in the form of the 3 for 1, as well as offering a free sight test to consumers without needing an appointment. Consumers’ appreciation for this empathetic approach to the eyeglass industry helped Great Glasses build to 24 stores across Southern Ontario before Luxottica convinced the College of Opticians and Optometrists of Ontario to take legal action to protect the financial interest of the established industry.